In light of the Wal-mart flogs (yeah, two posts about this in one day), Web Ink Now posted on blogging ethics.
I’m just copying and pasting here. I don’t think I’ve been blogging long enough (at least not on a platform other than OpenDiary, Xanga, or LiveJournal) to give really good examples.
Transparency—You should never pretend to be someone you are not. For example, don’t use another name to submit a comment on any blog (your own or somebody else’s), and don’t create a blog that talks about your company without disclosing that someone from your company is behind it.
Privacy—Unless you’ve been given permission, don’t blog about something that was disclosed to you. For example, don’t post material from an e-mail someone sent you unless you have permission.
Disclosure—It is important to disclose anything that people might consider a conflict of interest in a blog post. For example, if I write in my blog about a product from a company that is one of my consulting clients, I put a sentence at the end disclosing my relationship with the company.
Truthfulness—Don’t lie. For example, never make up a customer story just because it makes good blog content.
Credit—You should give credit to bloggers (and other sources) whose material you have used in your blog. For example, don’t read a great post on someone else’s blog, take the idea, change a few words, and make it your own. Besides being good ethical practice, links to other bloggers whose ideas you have used helps to introduce them to your blog and they may link to you.
WOMMA (Word of Mouth Marketing Association) has compiled a more comprehensive list. Which makes sense, as they’ve put Edelman on probation for that unethical blogging strategy.
I try to follow these with every post I make.