So, there’s this thing called Second Life. I’m not going to invalidate myself by saying I know all about it — but I have heard of it. It’s a pretty cool concept, I remember hearing about similar things, back in the day when the Internet was still a ‘waste of time’ and a place to get free porn (well — it still is, but it’s known less for that now), not that I can remember their names now. Oh! I used to do Neopets, my account must be about 6 years old now. I still go there to ‘waste my time’. Second Life is a similar concept, just less fanciful… Meaning you have no creatures such as Korbats, Meercas, and Usuls.
The strange thing about Neopets, for me, is that after a while, it became less of a fanciful world and more of a place where kid-minded advertisers could get their claws into a veritable cornucopia of potential consumers. And claw they did. Now, I can barely get into the site (yes, I do still visit) without seeing an ad for McDonalds or a sponsored game for the latest cool movie. I remember they did one for Spy Kids… oh wait, I’m beginning to date myself here. Who am I kidding? I’m still a newbie compared to guys like Robert Scoble and John Bell. Sorry, Mr. Bell. And sorry, Mr. Scoble.
Anyway, back to Second Life. This little virtual world now has advertisers. Smart people, those advertisers. Specifically, Electric Sheep Company (what a name! Love it!). Have large community of potential consumers — let’s advertise there! And if that community has their own economy, it wouldn’t really be real if they didn’t have advertisers to help that economy along. Let’s give those advertisers a standing ovation! (I don’t mean to sound sarcastic, that’s just how I sound at 845a)