PR firms need to embrace social media.

Funny how this is coming from the CEO of Edelman.

Why? Who here remembers the Wal-mart blog fiasco (Feb 2006)? It’s already being called the Wal-mart flog (Nov 2006). (Ouch)

I do. Sure, it was 8 months ago (on the front page of the NY Times business section, no less!). But it proved that traditional PR firms know little about the power or even the influence of blogs. See my last entry (forget that these were students he was talking to — but students who wanted in on the PR industry).

Seems like Edelman has gotten itself into some trouble with WOMMA. Their membership with the association is in jeopardy. I suppose they really need to re-evaluate their knowledge of blogs, and how to use them without coming off as an unethical PR agency (which I know is something that PR firms come under constant fire for).

Edelman has been placed under 90 days probation pending examination of their involvement with flogs (fake blogs). They are reported to have been behind some flogs for the store chain: Wal-Marting Across America, Paid Critics and Working Families for Wal-Mart. The entries were posted by anonymous bloggers, but now they carry a first name which, when clicked on, open a brief biography of the blogger — but make no mention that Edelman is a PR agency. (Usually this info is reserved for those ‘in the know’. Honestly, I had no clue what Edelman was until I started working in that industry.)

“This isn’t really full disclosure,” says B.L. Ochman, a blogging consultant who has been outspoken online in her criticism of Edelman’s behavior. “Unless you’re following this thing, or really know the PR world, you would have no idea who Edelman is.”

Agency CEO Richard Edelman may also be called to explain his comments in an interview with the IDG News Service, in which he claimed the only mistake his agency had made was that it was “insufficiently transparent about the identity of one of the two bloggers who went on that RV tour.”

“If that’s really what he thinks, then he just doesn’t get it at all,” Ochman says. “That’s ridiculous.”

He really doesn’t. Is there a blogging seminar he could go to, or something? There are some far better strategies Edelman could have come up with, to avoid this disaster altogether. Other PR agencies have ‘gotten it’, why can’t they?


21 Responses to “PR firms need to embrace social media.”

  1. brongespeense Says:

    acquistare viagra generico Vendita on line prodotti di bellezza, aumento del seno, dieta, perdita di peso, expand Acquistare online,on line, buy ,compra, vendita, acquisti online,

  2. brongespeense Says:

    acquisto cialis generico Acquisto Viagra : Viagra cialis puo servire tuttavia da aiuto eccellente per la roccia di promuovere le erezioni solide. Acquisto Cialis.

  3. brongespeense Says:

    Viagra.Cialis.Levitra. Pillole originali.: Lei vive soltanto una volra! Lei vuole tenta nuovoo? Comprare Viagra. Ordinare Cialis. compra viagra genewrico ‘eWb, italiani maggiori riecrcatori di Viagra sul Web – Google’ – foto su Yahoo! Italia. Scopri tutte le fotograife dai nostri approfondimenti news.
    Nel primo trimestre 2007 Cialis ha realizzato vendite globali per 266 milioni di dollari (+19% rispetto allo stesso periodo del 2006).

  4. naisioxerloro Says:

    Good design, who make it?

  5. Inteseesing Says:

    [b]Всем привет!!![/b]

    Если у вас тоже встап вопрос о качественной типографии, а самое главное надежной, обращайтесь в типографию, что у ст. м. Университет!

    [b]тел.: (495) 939-44-89[/b] [b]Звоните!!![/b]


  6. Nikita Aleksandrov Says:

    The European credit cards: MasterCard, Visa (Gold/Platinum/Corparate/Bissnes/Signature), all cards workers, a guarantee, balance of cards from 2000 $, behind the detailed information and the prices, or ICQ 423669709.

    The credit card, credit cards, plastic cards, mastercard, visa, carding, cvc, damp, dump, bank cards, plastic cards, credit cards, a debit card, a bank card, a card visa, a card the visa, maestro, visa classic, visa electron, cc, cards, magnetic cards, number of credit cards, visa a credit card, the generator of credit cards, the Internet credit cards, plastic cards visa, cvv, cvv2, carder to receive a credit card, credit the Internet a card, the visa a credit card, a code of a credit card, to buy a credit card, sale of credit cards, bank credit cards, credit cards reception, a debit card, the master of cards, the master of cards, maestro card, a card maestro, magnetic cards, payment cards, dumps

  7. accilkcot Says:

    Online bookmakers, such as UNIBET, have the opportunity to handle much more customers desiring to place a bet and thus make bigger profits than regular ones. [/color]

  8. bloonnar Says:

    That was a very nice post, I’m proud of you!

  9. WEBMASTER999777 Says:

    Hello webmaster!
    Council all allExcellentpartnerku, all without cheating money list on the second day after reaching the limit, the result is 100%, there are bonuses to 120,000 dollars, register for free-
    P.S love planet-there is everything! Germanfriendfinder: nothing lost …
    See you!

  10. xleapold666x Says:

    , !
    ) )
    , , …
    “” –

  11. topshops Says:

    To all Good time of the day! Come on Supermarket.

  12. Says:

    Сегодня игра в покер online заворожила человечество и стала солидной частью современного инета, многие миллионы людей постоянно сражаются в различные существующие виды покерной игры. Большая часть играет в покер во имя развлечения, многие играют для ублаготворения собственной увлеченности к азарту, а для отдельных покер уже стал источником основательных денег. Для того чтобы успешно сражаться в покер нужно усвоить специфику игры, воспитать собственную стратегию осуществления игры и подобрать оптимальный покеррум, вслед за тем получить хороший бонус и начать собственный способ воспитания в покерном обществе. Все данные вопросы подробно отображаются на ресурсе poker– где каждый почитатель покера отыщет для себя много всевозможной информации.

  13. Says: – manual for Ford Escort free.

  14. AlexONE18 Says:

    can someone submit there most biggest pics site about student video like ex-ussr photo plz my mother really like this one

  15. cyberlocos Says: Ver foro – Malwares – Troyanos – Crimewarez – Botnets

  16. AsymnViassy Says:

    Вряд ли сегодня можно встретить человека, который не слышал про диеты. По данным соцопроса Фонда Общественное мнение, вопрос «как похудеть» волнует
    Все для похудения на одном сайте, секрты похудения, интересные и легкие в применении диеты. Как без труда можно похудеть, не утомляя себя изнурительными
    Сборник популярных диет для быстрого и эффективного похудения. Статьи о здоровом образе жизни, спорте и правильном питании.
    И вот вы мучительно перебираете в уме различные диеты для похудения и мысленно уговариваете свой организм мужественно выдержать нелёгкое испытание.
    Правда о диетах и похудении, похудение, диеты для похудения, как похудеть правильно, калькуляторы веса, таблицы калорийности, счетчики калорий,

  17. Kino Says:

    Кино музыка движение – по-настоящему хорошийсайт о музыке

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: