Sometimes I feel like a blog evangelist. I went to a networking event last night, and told quite a few people how I was heavily into social media and the internet in general. Ironic, because some people I have known for quite some time remembered how I used to get into trouble with advisors and teachers for spending what they assumed was far too much time on the internet. Now it’s my life.
In college, a professor of mine nicknamed me the ‘Blog Queen’ owing to how much time I spent my TA office hours on LiveJournal. Back then, it was the only blogging platform I truly cared about, as I used to update it quite a bit. Not so much anymore, but that’s okay. I feel like, as with my internet usage, I have evolved with my blogging.
I’m a huge blog advocate. I love social media and the different avenues and opportunities it has opened up to our society as of late. I’m not one of those uber-nerds attached at the belly button to their beloved machines… but I understand their value and how they can best be applied to today’s businesses.
At a past job, I was in charge of creating and maintaining a blog directory for both conversation tracking and outreach purposes. As a result, I see existing and potential clients and I can think of — off the top of my head — at least two blogs that could potentially benefit their business. Everyone’s strategy can be different, but guaranteed, there is someone, somewhere who is discussing your business.