There is no doubt that blogs are picking up steam and moving forward as The Source for Information these days. Did you know that reporters and editors of influential media outlets read blogs for their information? It’s not just press releases anymore, kids.
For niche markets, there are niche bloggers. The niche bloggers could get noticed by major publications – and you can build out that way. The example given in Web Ink Now is Gizmodo, which is primarily a consumer tech blog – reporting on things such as the Zune, the iPhone, and Treos.
Pitching influential bloggers is sometimes known as blog outreach. This is mentioned in WOMMA’s guidelines for ethical blogging. However, WIN writes that it is possibly better to market yourself, in your own blog. Like corporate blogging. I don’t disagree. What better way to connect with your audience than by doing it yourself?
“Blogging gives me a place in the media community to stand out,” says John Blossom, president of Shore Communications Inc., a research and analysis company. Blossom has been blogging since March 2003 and writes about enterprise publishing and media markets. “In ways that I didn’t expect, my blog has allowed me to become a bit of a media personality. I’ve been picked up by some big bloggers, and that makes me aware that blogging is a terrific way to get exposure, because the rate of pickup and amplification is remarkable. The press reads my blog and reaches out to me for quotes. Sometimes I’m quoted in the media by a reporter who doesn’t even speak with me. For example, a reporter from the Financial Times recently picked up a quote and used it in a story—based on my blog alone.”
(edit: above is from Web Ink Now — I did not write that long blurb. Apologies to David M Scott)