The Elongating Tail

of Brand Communication.

I just saw a mention of it on Digital Influence Mapping Project, so I headed over to Mr. Iqbal’s blog, and found the post where you can download it.

Now I have a 22 page white paper… and I’m going to read it.

I’ll let you all know what I think about it… whenever it is I get to finish reading it. It promises to be a thought provoking experience. Where provocation of thought doesn’t seem to be something I’ve experienced as of late.