Proof is in the blogs

There is no doubt that blogs are picking up steam and moving forward as The Source for Information these days. Did you know that reporters and editors of influential media outlets read blogs for their information? It’s not just press releases anymore, kids.

For niche markets, there are niche bloggers. The niche bloggers could get noticed by major publications – and you can build out that way. The example given in Web Ink Now is Gizmodo, which is primarily a consumer tech blog – reporting on things such as the Zune, the iPhone, and Treos.

Pitching influential bloggers is sometimes known as blog outreach. This is mentioned in WOMMA’s guidelines for ethical blogging. However, WIN writes that it is possibly better to market yourself, in your own blog. Like corporate blogging. I don’t disagree. What better way to connect with your audience than by doing it yourself?

“Blogging gives me a place in the media community to stand out,” says John Blossom, president of Shore Communications Inc., a research and analysis company. Blossom has been blogging since March 2003 and writes about enterprise publishing and media markets. “In ways that I didn’t expect, my blog has allowed me to become a bit of a media personality. I’ve been picked up by some big bloggers, and that makes me aware that blogging is a terrific way to get exposure, because the rate of pickup and amplification is remarkable. The press reads my blog and reaches out to me for quotes. Sometimes I’m quoted in the media by a reporter who doesn’t even speak with me. For example, a reporter from the Financial Times recently picked up a quote and used it in a story—based on my blog alone.”

(edit: above is from Web Ink Now — I did not write that long blurb. Apologies to David M Scott)

Hey mom! I’m on the Z-list!

Useful as hell meme. And god knows I don’t get enough traffic (it’s a month-old blog, I need to set my standards lower).

Read the rest of this entry »

UmbriaConnect: Marketers to Bloggers

Umbria announces new service to help marketers identify bloggers that relate best to their target audience.

It’s about damn time!

[I had other commentary here, but it was around this time a few days ago that my internet went out.]

A great example of Word of Mouth

Forgive me for sounding crass.

But I have been wracking my brain for a good example of internet marketing, social media, anything that I can say I have been a part of… something that hasn’t been pulled from someone else’s blog, or something the NY Times has done a feature piece on.

If you’re an 18-30 something year old on MySpace — you have to have come across the phenomenon known as Mr. Girth. I’m sorry, I mean Mr. Girth. Whether it be the brand or the man, this larger than life entity — this movement — is possibly the greatest example of word of mouth marketing I have ever seen.

Read the rest of this entry »

PayperPost is bad, mmkay?

Engtech’s post title includes the word ‘illegal’ — but nothing is set in stone yet. It’s just bad.

Sites and services like reviewme.com aren’t as bad because you’re required to acknowledge your relationship with the sponsor.

 FTC has made a ruling on schemes (like PayPerPost) where bloggers get paid to review products without having to disclose the agreement. Quote: “such marketing could be deceptive if consumers were more likely to trust the product’s endorser “based on their assumed independence from the marketer.”

For more information see here and here.

Richard Edelman speaks to Future Leaders of PR

…and finds out they’re still into print media.

The horror. Really.

7) Media Choices – Over dinner, I was amazed to learn that 14 of the 15 students read print versions of newspapers. Relatively few of them read blogs – in fact they wanted my advice on which blogs to read. The consumer facing magazines were very popular, as were shows like America’s Top Model or Project Runway. Only a couple of them were YouTube fans. They preferred Facebook as their social media.

I know that traditional PR revolves around traditional media channels such as print media,TV, and radio. Most PR firms still revolve around this model. However, the power of the internet is undeniable. Commercials and advertisements are now adorned with ‘www.followtheseletters.com’ at the bottom, in the background, in your face. URLs are now hastily stuffed into a 2 second soundbite at the end of radio ads.

PR firms now have interactive departments. There are interactive agencies all over the place. Internet marketing firms. Internet PR boutique agencies. 90% of my life revolves around the internet.

I shouldn’t be that surprised that Facebook is the preferred social media, probably after MySpace — and far ahead of the now annoying Friendster.

I’m rambling. It’s post-Thanksgiving and I think I overdid it.

I’m not saying that print media is bad, I’m just saying that with the recent influx of all things internet in society today, I’m surprised that these young people know Facebook but not know anything about blogs.

I was there not too long ago, but still!!

Build it and they will come.

So, there’s this thing called Second Life. I’m not going to invalidate myself by saying I know all about it — but I have heard of it. It’s a pretty cool concept, I remember hearing about similar things, back in the day when the Internet was still a ‘waste of time’ and a place to get free porn (well — it still is, but it’s known less for that now), not that I can remember their names now. Oh! I used to do Neopets, my account must be about 6 years old now. I still go there to ‘waste my time’. Second Life is a similar concept, just less fanciful… Meaning you have no creatures such as Korbats, Meercas, and Usuls.

The strange thing about Neopets, for me, is that after a while, it became less of a fanciful world and more of a place where kid-minded advertisers could get their claws into a veritable cornucopia of potential consumers. And claw they did. Now, I can barely get into the site (yes, I do still visit) without seeing an ad for McDonalds or a sponsored game for the latest cool movie. I remember they did one for Spy Kids… oh wait, I’m beginning to date myself here. Who am I kidding? I’m still a newbie compared to guys like Robert Scoble and John Bell. Sorry, Mr. Bell. And sorry, Mr. Scoble.

Anyway, back to Second Life. This little virtual world now has advertisers. Smart people, those advertisers. Specifically, Electric Sheep Company (what a name! Love it!). Have large community of potential consumers — let’s advertise there! And if that community has their own economy, it wouldn’t really be real if they didn’t have advertisers to help that economy along. Let’s give those advertisers a standing ovation! (I don’t mean to sound sarcastic, that’s just how I sound at 845a)

Source