Proof is in the blogs

There is no doubt that blogs are picking up steam and moving forward as The Source for Information these days. Did you know that reporters and editors of influential media outlets read blogs for their information? It’s not just press releases anymore, kids.

For niche markets, there are niche bloggers. The niche bloggers could get noticed by major publications – and you can build out that way. The example given in Web Ink Now is Gizmodo, which is primarily a consumer tech blog – reporting on things such as the Zune, the iPhone, and Treos.

Pitching influential bloggers is sometimes known as blog outreach. This is mentioned in WOMMA’s guidelines for ethical blogging. However, WIN writes that it is possibly better to market yourself, in your own blog. Like corporate blogging. I don’t disagree. What better way to connect with your audience than by doing it yourself?

“Blogging gives me a place in the media community to stand out,” says John Blossom, president of Shore Communications Inc., a research and analysis company. Blossom has been blogging since March 2003 and writes about enterprise publishing and media markets. “In ways that I didn’t expect, my blog has allowed me to become a bit of a media personality. I’ve been picked up by some big bloggers, and that makes me aware that blogging is a terrific way to get exposure, because the rate of pickup and amplification is remarkable. The press reads my blog and reaches out to me for quotes. Sometimes I’m quoted in the media by a reporter who doesn’t even speak with me. For example, a reporter from the Financial Times recently picked up a quote and used it in a story—based on my blog alone.”

(edit: above is from Web Ink Now — I did not write that long blurb. Apologies to David M Scott)




I’ve been seeing the rumors on Engadget and Gizmodo… and of all things, I find the post through

I am a total gadget geekette. I currently own a Treo 700p. I love it. I love it better than a Blackberry, even though it happened to cost much more. I used to have a Sanyo flip phone… but I got the Treo because I literally had snapped off the earpiece of the flip phone.

Now… there’s this thing called the iPhone. Sure, my first computer was a rockin Apple IIC. I own an iPod (2nd gen mini in silver, I haven’t traded it off yet. Still works). I love my Treo because of its touchscreen. I am getting to be proficient in little plastic buttons. But the iPhone is ALL touchscreen. Possibly oily and dirty as hell (I’ve only had the Treo for a little over 4 months, but the screen is kinda gross). But it’s three things in one. I love my iPod. I love my texting. I love my mobile internets (yes, I said internets… but I’m totally fangeeking it out right now).

2008 they said? I think I’ll be there. My only problem… what to do with my Sprint account? Unlimited internets (ha. I did it again), unlimited texting, 3000 (I think) shared minutes — I’ve never gone over.

2008. That’s some time from now.

Apple, Inc’s got it down. Microsoft may never be able to catch up. FYI – I have the Palm software installed on the Treo — I do not use Windows Mobile.

UmbriaConnect: Marketers to Bloggers

Umbria announces new service to help marketers identify bloggers that relate best to their target audience.

It’s about damn time!

[I had other commentary here, but it was around this time a few days ago that my internet went out.]

A great example of Word of Mouth

Forgive me for sounding crass.

But I have been wracking my brain for a good example of internet marketing, social media, anything that I can say I have been a part of… something that hasn’t been pulled from someone else’s blog, or something the NY Times has done a feature piece on.

If you’re an 18-30 something year old on MySpace — you have to have come across the phenomenon known as Mr. Girth. I’m sorry, I mean Mr. Girth. Whether it be the brand or the man, this larger than life entity — this movement — is possibly the greatest example of word of mouth marketing I have ever seen.

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PR firms need to embrace social media.

Funny how this is coming from the CEO of Edelman.

Why? Who here remembers the Wal-mart blog fiasco (Feb 2006)? It’s already being called the Wal-mart flog (Nov 2006). (Ouch)

I do. Sure, it was 8 months ago (on the front page of the NY Times business section, no less!). But it proved that traditional PR firms know little about the power or even the influence of blogs. See my last entry (forget that these were students he was talking to — but students who wanted in on the PR industry).

Seems like Edelman has gotten itself into some trouble with WOMMA. Their membership with the association is in jeopardy. I suppose they really need to re-evaluate their knowledge of blogs, and how to use them without coming off as an unethical PR agency (which I know is something that PR firms come under constant fire for).

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Wanna Wii?

According to one of the radio stations I listen to on my way to work, this past Monday was unofficially ‘Cyber-Monday‘. (edit: that actually has a wiki? Whoa.) That is, the unofficial start of the online holiday shopping spree. As everyone knows, the day after Thanksgiving is the official start of the physical holiday shopping spree — Black Friday.

I do most of my finances online. You know, online bill pay — I’m a huge fan of that. I’d rather use email, rather than snail mail to conduct things like job searches (not as of late — I’m currently happily employed). I’m not a phone person, I like IM much better. Skype, while it’s still a phone-type service, I’m much happier using than the usual touch tone, cell-phone (I still adore my Treo, though). I don’t really do the whole online shopping thing. The closest I get to online shopping is making my annual Christmas wishlist on Amazon.

Enter: Wii vs PS3

Two brand new game systems hitting the market… massive buzz and hype right around the craziest shopping time of the year. The big question over the next couple of months (for me, anyway) is which system to get?

I’ve heard some great arguments for both of them. PS2 has the larger game library, nearly everyone has one, there’s something for everyone. Wii is new, it’s Nintendo, it’s easy, there are cool (and rather groundbreaking) controllers.

I suppose my stance is this: my last game system was a Gameboy Color. I still have my original NES. Super NES was about as complicated as I got — and to be honest, my only way around the SMB with Yoshi (I can’t remember the name of the game) was to push all the other buttons (besides the directional keypad) — and pray and hope that SOMETHING happened. I knew how to  jump. And I knew how to make Yoshi’s tongue stick out. But that’s it. I’m all about simplicity. The only game I play on the Gameboy (and this is when I still used to commute to work via the train) is Tetris. And let me tell you, I’m damn good at it (high score: more than 4 million). The PS2 has a lot of buttons. And it’s not as simple as up, down, left, right, A and B. Sure, I love the huge selection of games — but if I’ve been simply happy with just Tetris (I have that for the original NES as well)… then what use is the huge selection to me?

When I got the original NES system, I was in 1st grade… my parents and grandmother played the NES more than I did. And one thing was constant. Every time they wanted the car to jump, or Mario to swim faster — they moved their body along with the controller.

Enter Wii.

Corporate Blogging

So, in a past post, I had discussed blogging as a personal marketing tool.

Now it’s time to look at how blogging can help the Big Corporate. Most of this information is taken from a ClickZ newsletter I subscribe to, unfortunately, I just have the email text, and none of the URLs. The article is by Mark Kingdon.

The Main Points:

    1. Designate an editor: Unless you’re dooce (who isn’t really a corporate blogger anyway, but that’s besides my point), entries that are all over the place won’t be interesting to readers who come to get more information on the company. Which leads me into point #2.
    2. Have a clearly defined purpose: If your company is all about online gaming, make sure your content reflects that. Make sure you have an opinion, a valid and valuable point of view about services or product other than your own.
    3. Content is king: Update, update, update! And have a point of view. Readers don’t like coming back to blogs that don’t have new content all the time. Readers also like to get into a conversation about posts. If you don’t have the time or a point of view, or if you’re not a real person, don’t bother creating a blog.
    4. Develop a content engine: I realize that blogging is a time commitment few people realize or understand. So to aid your adventure in constantly coming up with new and interesting content, turn the ‘CEO’ blog into a ‘company’ blog. Get enough people involved with the creation and maintenance of it. Readers will be able to see that your company is more than just a service or a product — they will be able to get a feel for the people behind the name/logo.
    5. Experiment, learn, and evolve: Everyone makes mistakes. It’s impossible to KNOW everything blogging the first time around.
    6. Make it a core part of your marketing strategy: As said above, blogs can be used for personal marketing purposes. I’ve already been there. It definitely works. Now make it work for your company.
    7. Patience!: Evolution requires patience. Build it, and they will come. 😉