Proof is in the blogs

There is no doubt that blogs are picking up steam and moving forward as The Source for Information these days. Did you know that reporters and editors of influential media outlets read blogs for their information? It’s not just press releases anymore, kids.

For niche markets, there are niche bloggers. The niche bloggers could get noticed by major publications – and you can build out that way. The example given in Web Ink Now is Gizmodo, which is primarily a consumer tech blog – reporting on things such as the Zune, the iPhone, and Treos.

Pitching influential bloggers is sometimes known as blog outreach. This is mentioned in WOMMA’s guidelines for ethical blogging. However, WIN writes that it is possibly better to market yourself, in your own blog. Like corporate blogging. I don’t disagree. What better way to connect with your audience than by doing it yourself?

“Blogging gives me a place in the media community to stand out,” says John Blossom, president of Shore Communications Inc., a research and analysis company. Blossom has been blogging since March 2003 and writes about enterprise publishing and media markets. “In ways that I didn’t expect, my blog has allowed me to become a bit of a media personality. I’ve been picked up by some big bloggers, and that makes me aware that blogging is a terrific way to get exposure, because the rate of pickup and amplification is remarkable. The press reads my blog and reaches out to me for quotes. Sometimes I’m quoted in the media by a reporter who doesn’t even speak with me. For example, a reporter from the Financial Times recently picked up a quote and used it in a story—based on my blog alone.”

(edit: above is from Web Ink Now — I did not write that long blurb. Apologies to David M Scott)

Wikipedia and NOFOLLOW

Wikipedia has installed NOFOLLOW on all its articles/links/what-have-you

SEJ and Marketing Pilgrim

What does this mean? Well, you can’t boost your site’s PR with Wiki articles. But at least you can still crank up visibility and traffic.

Hey mom! I’m on the Z-list!

Useful as hell meme. And god knows I don’t get enough traffic (it’s a month-old blog, I need to set my standards lower).

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UmbriaConnect: Marketers to Bloggers

Umbria announces new service to help marketers identify bloggers that relate best to their target audience.

It’s about damn time!

[I had other commentary here, but it was around this time a few days ago that my internet went out.]

A great example of Word of Mouth

Forgive me for sounding crass.

But I have been wracking my brain for a good example of internet marketing, social media, anything that I can say I have been a part of… something that hasn’t been pulled from someone else’s blog, or something the NY Times has done a feature piece on.

If you’re an 18-30 something year old on MySpace — you have to have come across the phenomenon known as Mr. Girth. I’m sorry, I mean Mr. Girth. Whether it be the brand or the man, this larger than life entity — this movement — is possibly the greatest example of word of mouth marketing I have ever seen.

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PayperPost is bad, mmkay?

Engtech’s post title includes the word ‘illegal’ — but nothing is set in stone yet. It’s just bad.

Sites and services like reviewme.com aren’t as bad because you’re required to acknowledge your relationship with the sponsor.

 FTC has made a ruling on schemes (like PayPerPost) where bloggers get paid to review products without having to disclose the agreement. Quote: “such marketing could be deceptive if consumers were more likely to trust the product’s endorser “based on their assumed independence from the marketer.”

For more information see here and here.

PR firms need to embrace social media.

Funny how this is coming from the CEO of Edelman.

Why? Who here remembers the Wal-mart blog fiasco (Feb 2006)? It’s already being called the Wal-mart flog (Nov 2006). (Ouch)

I do. Sure, it was 8 months ago (on the front page of the NY Times business section, no less!). But it proved that traditional PR firms know little about the power or even the influence of blogs. See my last entry (forget that these were students he was talking to — but students who wanted in on the PR industry).

Seems like Edelman has gotten itself into some trouble with WOMMA. Their membership with the association is in jeopardy. I suppose they really need to re-evaluate their knowledge of blogs, and how to use them without coming off as an unethical PR agency (which I know is something that PR firms come under constant fire for).

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