A great example of Word of Mouth

Forgive me for sounding crass.

But I have been wracking my brain for a good example of internet marketing, social media, anything that I can say I have been a part of… something that hasn’t been pulled from someone else’s blog, or something the NY Times has done a feature piece on.

If you’re an 18-30 something year old on MySpace — you have to have come across the phenomenon known as Mr. Girth. I’m sorry, I mean Mr. Girth. Whether it be the brand or the man, this larger than life entity — this movement — is possibly the greatest example of word of mouth marketing I have ever seen.

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PR firms need to embrace social media.

Funny how this is coming from the CEO of Edelman.

Why? Who here remembers the Wal-mart blog fiasco (Feb 2006)? It’s already being called the Wal-mart flog (Nov 2006). (Ouch)

I do. Sure, it was 8 months ago (on the front page of the NY Times business section, no less!). But it proved that traditional PR firms know little about the power or even the influence of blogs. See my last entry (forget that these were students he was talking to — but students who wanted in on the PR industry).

Seems like Edelman has gotten itself into some trouble with WOMMA. Their membership with the association is in jeopardy. I suppose they really need to re-evaluate their knowledge of blogs, and how to use them without coming off as an unethical PR agency (which I know is something that PR firms come under constant fire for).

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Richard Edelman speaks to Future Leaders of PR

…and finds out they’re still into print media.

The horror. Really.

7) Media Choices – Over dinner, I was amazed to learn that 14 of the 15 students read print versions of newspapers. Relatively few of them read blogs – in fact they wanted my advice on which blogs to read. The consumer facing magazines were very popular, as were shows like America’s Top Model or Project Runway. Only a couple of them were YouTube fans. They preferred Facebook as their social media.

I know that traditional PR revolves around traditional media channels such as print media,TV, and radio. Most PR firms still revolve around this model. However, the power of the internet is undeniable. Commercials and advertisements are now adorned with ‘www.followtheseletters.com’ at the bottom, in the background, in your face. URLs are now hastily stuffed into a 2 second soundbite at the end of radio ads.

PR firms now have interactive departments. There are interactive agencies all over the place. Internet marketing firms. Internet PR boutique agencies. 90% of my life revolves around the internet.

I shouldn’t be that surprised that Facebook is the preferred social media, probably after MySpace — and far ahead of the now annoying Friendster.

I’m rambling. It’s post-Thanksgiving and I think I overdid it.

I’m not saying that print media is bad, I’m just saying that with the recent influx of all things internet in society today, I’m surprised that these young people know Facebook but not know anything about blogs.

I was there not too long ago, but still!!

Corporate Blogging

So, in a past post, I had discussed blogging as a personal marketing tool.

Now it’s time to look at how blogging can help the Big Corporate. Most of this information is taken from a ClickZ newsletter I subscribe to, unfortunately, I just have the email text, and none of the URLs. The article is by Mark Kingdon.

The Main Points:

    1. Designate an editor: Unless you’re dooce (who isn’t really a corporate blogger anyway, but that’s besides my point), entries that are all over the place won’t be interesting to readers who come to get more information on the company. Which leads me into point #2.
    2. Have a clearly defined purpose: If your company is all about online gaming, make sure your content reflects that. Make sure you have an opinion, a valid and valuable point of view about services or product other than your own.
    3. Content is king: Update, update, update! And have a point of view. Readers don’t like coming back to blogs that don’t have new content all the time. Readers also like to get into a conversation about posts. If you don’t have the time or a point of view, or if you’re not a real person, don’t bother creating a blog.
    4. Develop a content engine: I realize that blogging is a time commitment few people realize or understand. So to aid your adventure in constantly coming up with new and interesting content, turn the ‘CEO’ blog into a ‘company’ blog. Get enough people involved with the creation and maintenance of it. Readers will be able to see that your company is more than just a service or a product — they will be able to get a feel for the people behind the name/logo.
    5. Experiment, learn, and evolve: Everyone makes mistakes. It’s impossible to KNOW everything blogging the first time around.
    6. Make it a core part of your marketing strategy: As said above, blogs can be used for personal marketing purposes. I’ve already been there. It definitely works. Now make it work for your company.
    7. Patience!: Evolution requires patience. Build it, and they will come. 😉

      This isn’t my first blog.

      I doubt it will be the last.

      So, where in my long history of blogging does this one rank? If I remember correctly, it’s #10. But it could very well be #9 as well.  Out of my current active blogs, this one is 1 of 5 (or 6, as I have plans to resurrect one soon). Why so many? I wish I knew.

      What is the purpose of this? The purpose of Web Impact is to track and discuss the different ways the internet influences us. Impacts our lives. Affects our day to day activities. Let’s face it. We live in a high-tech world. There’s no way to escape it now.

      A long long time ago, there was a time when I thought that the internet was merely a way for me to  procrastinate doing school work. There was no value here, save for entertainment value. I was very wrong. The internet is now my life, it is my career, it is a part of me.

      As the world wide web is a place that never sleeps, rests, or takes time out, expect this blog to be updated often.