How do you 2.0?

We’re very version happy. We’re already up to IE7. Firefox is finally at version 2.0. How many incarnations of Windows has there been (I remember Windows 3.1 back in the day)? We like the new and more improved.

1.0 is always pretty exciting, but there always seems to be that extra oomph to 2.0.

Web 1.0 (that I’ve never heard of) must have been back at the birth of the commercial internet. The thing that I grew up on (literally) with dial-up AOL and the 30 min connection times. People were just happy to have information at their fingertips. Even with dial-up.

Now we’re at Web 2.0. User-generated content is king. Even TIME Magazine said so. Information isn’t just at the users’ fingertips. Information is coming from the users, shared, connected, commented on. Information is everywhere. From blogs (my personal favorite) to videos to Wikis to social networking to RSS feeds to pipes…  We are in an information saturated environment.

I use blogs, RSS feeds,  social networks (myspace, linkedin (see my button in the right sidebar), facebook), and social bookmarking (del.icio.us).

What do you use? 

Advertisements

LinkedIn

View Corinne Vizconde's profile on LinkedIn

If you’ve been living under a rock lately, you may not know what LinkedIn is. Simply put, its an online professional networking service. Note the word ‘professional’. This is no MySpace.

It’s more like a Facebook for the … professional crowd. I was about to say older — but I have myspace and facebook profiles — so that explanation wouldn’t work.

Feel free to connect to me. If you’re reading this blog, chances are it would be beneficial for us to be connected. 🙂

Proof is in the blogs

There is no doubt that blogs are picking up steam and moving forward as The Source for Information these days. Did you know that reporters and editors of influential media outlets read blogs for their information? It’s not just press releases anymore, kids.

For niche markets, there are niche bloggers. The niche bloggers could get noticed by major publications – and you can build out that way. The example given in Web Ink Now is Gizmodo, which is primarily a consumer tech blog – reporting on things such as the Zune, the iPhone, and Treos.

Pitching influential bloggers is sometimes known as blog outreach. This is mentioned in WOMMA’s guidelines for ethical blogging. However, WIN writes that it is possibly better to market yourself, in your own blog. Like corporate blogging. I don’t disagree. What better way to connect with your audience than by doing it yourself?

“Blogging gives me a place in the media community to stand out,” says John Blossom, president of Shore Communications Inc., a research and analysis company. Blossom has been blogging since March 2003 and writes about enterprise publishing and media markets. “In ways that I didn’t expect, my blog has allowed me to become a bit of a media personality. I’ve been picked up by some big bloggers, and that makes me aware that blogging is a terrific way to get exposure, because the rate of pickup and amplification is remarkable. The press reads my blog and reaches out to me for quotes. Sometimes I’m quoted in the media by a reporter who doesn’t even speak with me. For example, a reporter from the Financial Times recently picked up a quote and used it in a story—based on my blog alone.”

(edit: above is from Web Ink Now — I did not write that long blurb. Apologies to David M Scott)

Something else from the HitTail blog

That sums up my previous post well:

JackHumphrey.com:

The only way to do proper for a niche is to build a site and develop content for it. You can get initial ideas from regular about the popularity of a opic, but developing a site and watching real-time phrases being used to hit your site developes the real keyword list you want to work from.

…There’s always room to improve what other bloggers have said before.

Overdue due to the long tail

How to get more traffic to your website

Before I actually knew what it was called, I had been doing long tail SEO on my original blog. I wanted to settle myself into a nice niche in the blogosphere. It wasn’t going to be very tech-based. I knew there was the desire to know more about the Quarter Life Crisis – I had done the searches myself. If you read the Thank You page, you can know more about the genesis of the blog.

Now, in the WP-admin of that blog – I’m getting consistent and frequent referrals from keywords like ‘quarter life crisis’, ’25 cents’, ‘QLC’, and ’25 cent life’. Between the title, subtitle, author name (I’ve since changed it), and tags – I’m fairly well optimized for someone who didn’t know SEO, much less about long tail, 7 months ago. It’s already got a first page ranking for ‘quarter life crisis blog’.

Now that’s something that works.

Squee note: I love the HitTail blog post because it comes with a nifty handwritten flow chart. Who does handwritten these days anyway? 😉

Hey mom! I’m on the Z-list!

Useful as hell meme. And god knows I don’t get enough traffic (it’s a month-old blog, I need to set my standards lower).

Read the rest of this entry »

A great example of Word of Mouth

Forgive me for sounding crass.

But I have been wracking my brain for a good example of internet marketing, social media, anything that I can say I have been a part of… something that hasn’t been pulled from someone else’s blog, or something the NY Times has done a feature piece on.

If you’re an 18-30 something year old on MySpace — you have to have come across the phenomenon known as Mr. Girth. I’m sorry, I mean Mr. Girth. Whether it be the brand or the man, this larger than life entity — this movement — is possibly the greatest example of word of mouth marketing I have ever seen.

Read the rest of this entry »