View Corinne Vizconde's profile on LinkedIn

If you’ve been living under a rock lately, you may not know what LinkedIn is. Simply put, its an online professional networking service. Note the word ‘professional’. This is no MySpace.

It’s more like a Facebook for the … professional crowd. I was about to say older — but I have myspace and facebook profiles — so that explanation wouldn’t work.

Feel free to connect to me. If you’re reading this blog, chances are it would be beneficial for us to be connected. 🙂



Just what it sounds like. A documentary about blogs.

Excerpt from the site’s synopsis:

BLOGUMENTARY playfully explores the many ways blogs are influencing our media, our politics, and our relationships. Personal political writing is the foundation of our democracy, but mass media has reduced us to passive consumers instead of active citizens. Blogs return us to our roots and reengage us in democracy.

It looks pretty neat.

Video here. 

Wikipedia and NOFOLLOW

Wikipedia has installed NOFOLLOW on all its articles/links/what-have-you

SEJ and Marketing Pilgrim

What does this mean? Well, you can’t boost your site’s PR with Wiki articles. But at least you can still crank up visibility and traffic.

How should we view a site?

I suppose I’m split on this issue. I work in an internet marketing firm. So, by default, I am required to look at a website from a marketing perspective and make recommendations and implement marketing strategies for my clients.

Unfortunately, my background is not in marketing. I was trained to look at a website from a purely interactive [strategy] standpoint. I am generally not constrained by one discipline or another in my views.  My background is in online PR and usability (I did dabble in information architecture a bit).

So it’s more me looking at a site and thinking ‘what’s pretty, what’s not pretty’ or ‘this site is completely non-user friendly and nothing is intuitive’, rather than ‘how can I get more leads or more sales?’ I have learned internet marketing while I’ve been at this company, and by no means am I an expert at it. I tend to run back to my Seth Godin book more times than I can count for inspiration (while not all of his book deals with marketing — it certainly does make my mind work, which I’m forever grateful for).

There are advantages, when one works for a marketing firm — to look at the site from the POV of a marketer. However, I guess it depends on what the point of your position is. I still can’t help looking at it from a usability perspective — which will ultimately help the consumer in the end.

There are just so many ways to view a site, how do you view it?

Wiki search engine?

I’ve read the article.

I’ve read a blog.

I’m not sure how I feel about this. Another competing search engine? AOL Search, the next engine after MSN in market share… doesn’t have a whole lot of push and pull compared to giants like Google and Yahoo. Then again, it’s the road less traveled that sometimes gets the good stuff. People (like me) are shaking their heads at it… but that’s probably because it’s the news break that’s still got me in shock.

Then there’s the name — Wikiasari — no, wait, that’s a code name. It doesn’t roll off the tongue as easy as Google or Yahoo. But it has an interesting etymology. Hawaiian word for quick, ‘wiki,’ + Japanese word for rummaging search, ‘asari.’ But is that really the visual you want? People RUMMAGING? It sounds to me that they don’t know what they’re looking for.

What does Wikiasari have to offer? The human touch. No longer just robot spiders.  Open source tech plus human intelligence and discretion. Like Google with a touch of DMOZ.

We’ll see. Two years, they say.

A great example of Word of Mouth

Forgive me for sounding crass.

But I have been wracking my brain for a good example of internet marketing, social media, anything that I can say I have been a part of… something that hasn’t been pulled from someone else’s blog, or something the NY Times has done a feature piece on.

If you’re an 18-30 something year old on MySpace — you have to have come across the phenomenon known as Mr. Girth. I’m sorry, I mean Mr. Girth. Whether it be the brand or the man, this larger than life entity — this movement — is possibly the greatest example of word of mouth marketing I have ever seen.

Read the rest of this entry »

Build it and they will come.

So, there’s this thing called Second Life. I’m not going to invalidate myself by saying I know all about it — but I have heard of it. It’s a pretty cool concept, I remember hearing about similar things, back in the day when the Internet was still a ‘waste of time’ and a place to get free porn (well — it still is, but it’s known less for that now), not that I can remember their names now. Oh! I used to do Neopets, my account must be about 6 years old now. I still go there to ‘waste my time’. Second Life is a similar concept, just less fanciful… Meaning you have no creatures such as Korbats, Meercas, and Usuls.

The strange thing about Neopets, for me, is that after a while, it became less of a fanciful world and more of a place where kid-minded advertisers could get their claws into a veritable cornucopia of potential consumers. And claw they did. Now, I can barely get into the site (yes, I do still visit) without seeing an ad for McDonalds or a sponsored game for the latest cool movie. I remember they did one for Spy Kids… oh wait, I’m beginning to date myself here. Who am I kidding? I’m still a newbie compared to guys like Robert Scoble and John Bell. Sorry, Mr. Bell. And sorry, Mr. Scoble.

Anyway, back to Second Life. This little virtual world now has advertisers. Smart people, those advertisers. Specifically, Electric Sheep Company (what a name! Love it!). Have large community of potential consumers — let’s advertise there! And if that community has their own economy, it wouldn’t really be real if they didn’t have advertisers to help that economy along. Let’s give those advertisers a standing ovation! (I don’t mean to sound sarcastic, that’s just how I sound at 845a)